The Czech government has produced a short advertisement for its upcoming presidency of the European Union which has raised a few eyebrows. To the tune of Beethoven’s Ode to Joy, the clip shows an apparently anodyne meeting, as if between euro-officials, but on closer inspection it turns out that all the characters are famous Czechs – a conductor, a football player, a dancer, a cancer research specialist, a model etc. They play with sugar cubes around the table and then finally one of them drops a cube into a small cup of espresso. The slogan comes up, which apparently is to be the slogan for the presidency as a whole – Evropĕ to Osladíme. The slogan means either “We will sweeten Europe”, “We will give Europe a rough time” or “We will give Europe a sweet taste of its own medicine.” One assumes that the double-entendre is deliberate and that it is intended to reach out to the relatively Eurosceptic Czech population. [The clip can be seen on YouTube]
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